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DeLonghi brand fail spotlights Amazon review scams
ADOTAS — Online product reviews are a good way to gain insight into purchases. Recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of...
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Eyeblaster Makes Contact With Denstu America
ADOTAS – As we near 2010, I unfortunately can’t stop thinking about “2010: The Year We Make Contact,” the awful sequel to Stanley Kubrick and Arthur C. Clarke’s brilliant “2001: A Space Odyssey.” It’s...
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Post-Game Ad Analysis: VW Is Multichannel MVP
ADOTAS – Was there a football game on last night? I just remember drinking every alcoholic substance in the house, eating ridiculous amounts of home-made fried food and seeing a lot of commercials. And...
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Why Gamble on Brand Advertising Effectiveness?
ADOTAS - “You go back Jack do it again / Wheel turnin’ ’round and ’round / You go back Jack do it again” -Steely Dan It should come as no surprise that brand marketers want to target attentive,...
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DataXu Gets Brand-Friendly With Its DSP
ADOTAS – Does the ever-changing display ecosystem confuse, maybe even scare your little brand? Perhaps terms like trading desk, demand-side platform and real-time optimization haunt your brand’s...
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New Book Advocates Thinking Big When Branding Your SMB
“Do it right. It can make you giddy, make you scared, even make you cry,” says Honey Parker, co-author (with husband Blaine Parker) of “Billion-Dollar Branding: Brand your Small Business Like A Big...
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Blogshare: ‘Learning From Pinterest: How the Ad Tech Industry Can Help Fight...
The latest blog post on The MakeGood from Andrew Casale, VP Strategy for Casale Media, is titled “Learning From Pinterest: How the AdTech Industry Can Help Fight Ad Fraud.” The crux of the article is...
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New Pinterest Research: Only 30% of Engagement Driven By Brands
ADOTAS – Digitas and Curalate, the marketing and analytics suite for Pinterest and Instagram, have just released a study shedding light on Pinterest engagement specific to the Fashion/Retail,...
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Brands & the Next Internet Wave: What You Need To Know
ADOTAS – For brand managers and marketers, the Internet has presented a rapid series of opportunities and challenges. First came the growth of websites, which took consumer attention from traditional...
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A Beacon of Hope for Brand/Retailer Collaboration
ADOTAS – Before the world went digital, the relationship between consumers and manufacturers of consumer packaged goods was somewhat distant. Sure, brands could work to engender loyalty by appealing...
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